A storied pre-war building has been reimagined for the modern era. In what is likely the last condominium conversion to come to market on the Upper West Side — sales have commenced at 393 West End Avenue. With the addition of garden-level amenities reminiscent of a private social club, this striking 1920s residence features a collection of 75 upscale homes that merge old-world charm with contemporary comforts — all ideally located at the corner of 79th Street.
Situated within the landmark West End Collegiate Historic District — a quiet enclave that exudes the cinematic charm of iconic New York films such as When Harry Met Sally and You’ve Got Mail — the 17-story building was originally designed by architects Goldner & Goldner and constructed in 1927. It features Collegiate Gothic architecture and original 1920s details that are now being skillfully preserved by CetraRuddy, the award-winning architecture and interior design firm known for its sophisticated approach to modernizing historic properties.
Making an impression at first sight, 393 West End Avenue features a restored limestone portal with a contemporary bronze-and-glass marquee, antique bronze entry doors with one-of-a-kind lion medallions that showcase its 1920s heritage, and eye-catching plaster tassels that harken back to the great opera houses of the era. Inside, the 24-hour attended lobby, a sculptural stone concierge desk anchors the space, where custom bronze-and-glass art screens inspired by the building’s historic architectural details lead to the elevator bank that ascends to the residential floors.
Here, a collection of 75 residences — many with captivating views of the Hudson River — respect the provenance of the late 1920s, with graceful layouts ranging from one to four bedrooms, and details that include wood floors with a French Chevron style in the living and dining areas.
The open plan kitchens boast Naica Quartzite countertops and backsplashes, along with custom cabinetry composed of handpicked variegated smoked oak wood in a walnut tone and fluted glass. A suite of paneled Miele appliances echoes the cabinetry, while the stove’s brushed light antique bronze hood rounds out the warm, modern look.
Envisioned by CetraRuddy as a light-filled private retreat, the primary bedrooms convey a sense of warmth through tone-on-tone natural materials and restored tray ceilings. Reminiscent of Parisian dressing rooms, the primary baths offer a striking combination of honed Pacific White Marble walls and mosaic floors; Calacatta Black Marble accents and vanity countertops; and custom white lacquer vanities with polished nickel accents and textile drawer fronts — all complemented by bespoke sconces.
“As a longtime Upper West Side resident, it is a tremendous honor to introduce 393 West Avenue and highlight the splendor of our neighborhood,” said Brown Harris Stevens’ Louise Phillips Forbes, who is leading sales and marketing for the development. “Throughout my career, I have been involved in a number of conversion projects that have shaped the landscape of our wonderful community. I truly appreciate the gracious layouts, impeccably preserved architectural details, and sophisticated collection of amenities that are hallmarks of 393 West End Avenue.”
Taking inspiration from private homes, 393 West End Avenue features a series of garden-level amenities that seamlessly flow from one room to the next and accommodate every stage of life. Offering the privacy of an in-house club and spanning 4,000 square feet, these inviting spaces include a Great Room equipped with banquettes and private nooks for study or remote work, as well as direct access to a serene landscaped courtyard.
Ideal for private dining or hosting intimate gatherings, the Club Room features a custom artisanal tile mosaic, a plush nine-foot sofa and a fully-equipped bar. There is also a state-of-the-art fitness center with private movement studio, a junior lounge with a gaming station and hangout space, and an enchanted forest-inspired children’s playroom known as “The Cottage,” which opens onto its own dedicated outdoor space — aka the porch and secret garden.
The building also offers an array of services not typically available in Pre-war buildings. These services include: a 24-hour attended lobby, a live-in resident manager, dedicated porter and handyman, mailroom and package storage, laundry room with extra capacity washer and dryers, bicycle storage, and a pet spa with a dedicated grooming space. Verizon Fios and Spectrum cable, internet, and phone service are also available.
393 West End Avenue is being redeveloped by Rabina, a New York-based real estate investment and development firm that has been family-owned and operated for three generations. While Rabina has acquired and developed more than 25 million square feet of real estate throughout its 60+ year history, the firm’s early years were dedicated to repositioning residential properties on Manhattan’s Upper West Side. With its carefully considered transformation of 393 West End Avenue into a collection of Pre-war homes with a fresh perspective, Rabina has returned to its roots.
Brown Harris Stevens Development Marketing is the exclusive sales and marketing firm for 393 West End Avenue. Sales are being led by Louise Phillips of The Louise Phillips Forbes Team, who has launched and managed successful campaigns for many of the neighborhood’s most esteemed residential conversions including 498 West End Avenue, 220 West 93rd Street, and 905 West End Avenue. Pricing for initial inventory begins at $3.718 million for a three-bedroom residence.
To learn more about current availability or to schedule a tour of the building’s on-site design studio, please call the sales office at (212) 319-4393 or visit www.393westend.com.