Brooklyn Fare Anticipates Summer Opening

  Last modified on October 13th, 2021

Brooklyn Fare has published an official press release about the opening of its newest supermarket at 75 West End Avenue, between 62nd and 63rd Streets.

It was announced earlier this year that they’d be replacing Western Beef, which we first discovered would be closing in December 2020.

One concern addressed by Assembly Member Linda Rosenthal was the affordability and ease of access Western Beef offered to residents of the nearby Amsterdam Houses.

Shortly after it was announced that Western Beef would be closing, Rosenthal wrote a letter to the building landlord, The Brodsky Organization, which read in part that “At a time when people are struggling to put food on the table, it is crucial that affordable grocery options remain available. The West Side is not in need of another upscale boutique grocer or another niche store – the community desperately needs a full-service supermarket with lower price points to ensure that low-income New Yorkers can continue to afford food in the neighborhoods they live in and helped build.”

While specific price points aren’t mentioned in Brooklyn Fare’s press release, it does state that the supermarket will be offering weekly deals, manager’s specials, store coupons, and “a loyalty program where shoppers can earn points that can accumulate for savings off of future purchases.”

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In addition, the release states that “Brooklyn Fare also works with WIC, SNAP, and EBT programs and offers online shopping at and phone orders with free local delivery within ten blocks.”

When asked about price points and how they compare to other supermarkets, Brooklyn Fare’s regional manager, Brandon Issa, said the company was “built on the idea of giving the best prices we can, while offering a wide variety of different products. Through weekly sales, manager sales and our vast selection, we have a product and a price point for all of our customers.”

Until the Upper West Side location opens, Brooklyn Fare also states it will be offering free delivery from its Hell’s Kitchen location “to addresses within ten blocks of 75 West End Avenue.”

Details about Brooklyn Fare’s grand opening will be announced soon.

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