Buttercup Bake Shop Returning to Upper West Side!

In July of 1996, Jennifer Appel was working at the original Magnolia Bakery in the West Village. Three years later, in August ’99, she began blazing her own trail with the opening of Buttercup Bake Shop at 973 Second Ave. in Midtown East. She sold the business in 2014 to two investors, who, in turn, sold the treat shop to Hazem and Kareem Elgohary in 2017. Advertisement Now, the Elgohary’s are preparing to open the fifth Buttercup Bake Shop at 166 West 72nd Street, between Columbus and Amsterdam avenues — right across the street from the original UWS shop, which … Continue reading Buttercup Bake Shop Returning to Upper West Side!