CPW, a fashion boutique at 495 Amsterdam Avenue (on the corner of 84th Street), is closing at the end of the month. The business isn’t shuttering completely, however. CPW’s owner, Linda Wolff, plans to rebrand her services of personal shopping, styling and more to Creative Personal Wardrobes.
“I’m kind of numb,” said Wolff, a native New Yorker, of the transition. “This is a big deal.”
Wolff has worked in retail for most of her career and opened her first UWS fashion boutique in 1990 on Broadway between 74th and 75th streets. Her prior experience includes stints at Bloomingdales and MGA (which became Guess), among other NYC fashion outlets, before opening her first owned and operated store at 38th St. and Sixth Avenue.
Wolff announced the closing of CPW, which first opened at 495 Amsterdam Ave. in 2002, in an Instagram post on January 23. The store will shut down for good on January 31, after which Wolff will become a “full-time stylist/personal shopper.” CPW is hosting a “gratitude party” on Monday, January 29 to thank Wolff’s customers and clients.
“It was a community,” said Wolff of the store’s clientele. “It wasn’t a regular store. I really wanted people to feel special.”
Wolff said her upbringing helped influence what she wanted CPW to be. Born in Manhattan and raised in Scarsdale, Wolff overcame a childhood of violence and abuse and has more recently battled addiction.
“My goal was never the money,” she said. “I wanted to make a safe haven for people.”
After posting the closing announcement on Instagram, Wolff was “shocked” by the response, adding that she’s received numerous calls and messages from potential new customers wanting her to source outfits or redo their closets. Throughout her career, she’s counted several famous actors, musicians, writers and directors among her many clients.
For more information on the future of Creative Personal Wardrobes, visit CPW’s Instagram or contact Wolff directly at 646-637-5912.