
Thanks to Joe R. for the tip and photo!
The owners of Peaky Barista Cafe & Espresso Bar have confirmed that the word ‘Picky’ shown in the signage above is intentional, and that all of their locations – including this one, at 245 West 72nd Street (between West End and Broadway), which is opening today – will be operating under this new name.
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The 72nd Street space was formerly home to Sherry Herring, which opened in September 2021 and closed earlier this year.
This is Peaky / Picky Barista’s fourth location – and third on the Upper West Side. Their first shop opened at 2680 Broadway (between 102nd and 103rd streets) in 2019. Since then, they’ve expanded to open locations at 667 Columbus Ave (between 92nd and 93rd streets) and 1220 Lexington Avenue (between 82nd and 83rd streets).
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The business is run by husband and wife Dragan and Sofija Bulic. Dragan, who is described on their website as “The Peaky Barista,” arrived from Serbia in 2008, bringing ten years of hospitality experience with him. “Dragan’s passion for coffee, good service, and the 1920’s era all blended to create Peaky Barista, where the coffee is strong, the hospitality is outstanding, and the peaky hats are a staple,” the coffee shop’s website states. “We proudly serve Stumptown coffee in a colorful, comfortable ambiance.”
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Peaky also offers a variety of sweet and savory pastries, and their “European vibe” is consistent throughout all locations.

From the Peaky Barista at 2680 Broadway
Learn more at peakybarista.com or @peakybarista on Instagram.
Sign in the photo says Picky Barista.
Might want to get that fixed
Reading is fundamental.
Read- “ The owners of Peaky Barista Cafe & Espresso Bar have confirmed that the word ‘Picky’ shown in the signage above is intentional, and that all of their locations – including this one, at 245 West 72nd Street (between West End and Broadway), which is opening today – will be operating under this new name.”
If you’re euro or middle eastern, you’d pronounce pesky as picky anyway
Bingo! 😉
Such nice owners and so happy that a privately owned business is flourishing and growing in our neighborhood.
Love their coffees and vibe, but the cakes and cookies are always a bit dry and stale. Also, I think they may have want to fix the sign haha!
Reading is fundamental.
why are they rebranding? seems like something’s wrong.
weak reporting.
What???!?
Not another cheap junk coffee chain with overly sugar-fied duff nuts and fake crème fillas???
Maybe the UWS does have taste buds and discretion?
I’m waiting for them in my hood!
Terrible location
For you? Cuz it’s all about you?
Headline says it’s their 3rd UWS location. The instagram image posted into the story says it’s their 4th UWS location. Reporting could be improved…
Instagram Post is NOT the reporter’s post.
Here’s what the reporter writes:
“This is Peaky / Picky Barista’s fourth location – and third on the Upper West Side. Their first shop opened at 2680 Broadway (between 102nd and 103rd streets) in 2019. Since then, they’ve expanded to open locations at 667 Columbus Ave (between 92nd and 93rd streets) and 1220 Lexington Avenue (between 82nd and 83rd streets).”