Inside The Rockwell: Unveiling the Upper West Side’s Newest Gem of Luxury Living

The Rockwell Living Room

Toll Brothers City Living is pleased to announce construction at The Rockwell is nearing completion. The Rockwell will welcome its first residents early this summer. Located at the corner of 103rd Street and Broadway on Manhattan’s Upper West Side, The Rockwell offers 81 luxury condominiums and a full complement of exceptional amenities. The building was designed by Hill West, with interiors by Whitehall Interiors.

Named for the block where the iconic American artist Norman Rockwell was born, the residences of The Rockwell offer a modern vision of Upper West Side elegance, ranging in size from sleek one-bedrooms to a collection of spectacular three-bedroom homes with private terraces. Exceptional pricing is now available, ranging from $950,000 to $3.8 million.

Residences at The Rockwell feature bright living spaces with Kährs 5” wide white oak flooring and oversized windows. The open kitchens offer custom Poliform cabinetry, integrated Thermador appliances, and countertops and backsplashes composed of Luce de Luna quartzite, renowned for its durability and striking natural beauty. A striking mix of materials graces the spa-like primary bath, including classic marble and porcelain, and a touch of modern black metal alongside Kohler fixtures and vibrant titanium hardware.

The Rockwell Kitchen

The Rockwell Primary Bath

A curated collection of amenities enhances the residential experience at The Rockwell. Among the exclusive offerings are a residents’ lounge with bookable dining room, a fitness studio, pet wash, music room, screening room, playroom, and two separate terraces—a second-floor lounge terrace with cozy seating nooks tucked amid verdant landscaping, and an exquisite rooftop terrace that offers an open-air oasis with lounge seating, outdoor dining, grilling stations, and sunbathing chaises.

The Rockwell Rooftop

The Rockwell is conveniently located next to the 103rd Street subway station, with access to the 1 train outside its front door, and a few blocks from the B, C, and D trains. The building is minutes to Columbia University, and Riverside and Central Parks.

The on-site sales gallery, located at 218 West 103rd Street at Broadway, is open daily along with four professionally decorated model residences.  For more information about The Rockwell, please visit or call (212) 981-8580.

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