LOOK INSIDE: The Upcoming Morton Williams in Lincoln Square

  Last modified on January 31st, 2019

We recently got a behind-the-scenes tour of the upcoming Morton Williams in Lincoln Square, located at One West End Avenue (the official street address is 15 West End Avenue).  The 20,000 square foot space spans from 59th to 60th Street, and from Riverside Boulevard to West End Avenue. The owner told us he’s aiming to have it open by March, but as you can imagine, there is a huge amount of work to be done. Just to paint a picture of the size, it’s about five times as large as the Morton Williams location by Columbia University.


Above the supermarket, Touro College is in the process of building dorm rooms. And the West End Avenue entrance to the store is located right next to the residential lobby, and right across the street from the rock climbing wall at Central Rock Gym.

Morton Williams 10023

One West End Avenue

The supermarket will come with an  outdoor patio for customers ,  indoor seating , and a  bar serving wine and beer . They expect the bar to be open during the same hours as the rest of the store.

They will also have self check-out stations, and are expected to have a large quantity of Kosher foods.

Here are some mid-renovation photos:

Cheese section to the right.

Morton Williams One West End Renovation

Self check-out stations.

Morton Williams Self Check Out

The soup station.

Morton Williams Waterline Square


And here are some renderings they’ve provided us with:

All images are courtesy of Studio Blu Design.

Outdoor seating and umbrellas by the entrance.

Morton Williams One West End Ave

Morton Williams Wine & Beer Bar

The bar will have couches, stool-seating and flat-screen televisions.

Morton Williams Lincoln Square

Morton Williams 15 West End Avenue

This will be the supermarket retailer’s 16th NYC location. While they aim to be open by March, projects of this magnitude can sometimes take longer than expected. To stay on top of this development, make sure you sign up to get our emails!

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Mike Mishkin

Mike Mishkin

Founder, Editor & Owner
Mike is a native Upper West Sider. He's lived in the Lincoln Center area, Morningside Heights, and pretty much everywhere in between. You can frequently find him eating through the many great restaurants on the Upper West Side or awkwardly taking photos with his iPhone.  

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