
Studio 79 is currently in its soft-opening phase. Find it at 224 West 79th Street.
Studio 79 is the Upper West Side’s newest shopping destination, located on the second floor of 224 West 79th Street between Broadway and Amsterdam (right above Irving Farm). Here, accessible luxury brand Affordable Chic and artisanal jewelry company Virve Jewelry will present stunning merchandise to the women of New York City.
Affordable Chic (@affordablechicnyc) is a modern luxury brand based in New York City founded by women, for women. Carefully curated and beautifully made, Affordable Chic is committed to selling high-quality, stylish clothes for under $100, always.
Virve Jewelry (@virve_jewelry) is a New York City based design company with original designs and handcrafted, locally made jewelry. Each unique piece has its own story – a political message or personal resonance. All pieces are customizable and can be fitted to best suit you and your personal style.
In addition to displaying beautiful products, Studio 79 will be hosting exclusive art and cultural events. Browse beautiful pieces of fashion and jewelry and receive complimentary personal styling services all while listening to a concert on the space’s baby grand piano. Take in the pieces from local artists on display while sipping a drink on the antique Chesterfield sofa surrounded by Studio 79’s high ceilings and luxury decor.
Whether you stop into Studio 79 in the morning, afternoon, or evening, you are bound to leave feeling refreshed, inspired, and of course, just a little more stylish.
Studio 79 is currently open daily from 9 a.m. to 6 p.m.

Virve Deutsch, founder of Virve Jewelry (left) and Marialuisa Garito, founder of Affordable Chic, on the front steps of their new studio.