A new restaurant and cocktail lounge has opened in one of the Upper West Side’s most historic and distinct buildings, the Hotel Belleclaire.
Allure celebrated its opening at 2175 Broadway (corner of 77th St.) earlier this month and aims to bring a globally inspired menu with strong Mediterranean and new American touches to the neighborhood.
The space on the first floor of the Hotel Belleclaire offers the vibe of an elevated lounge with an all-glass entrance and a trendy yet cozy interior. Inside, there’s a 17-foot marble bar and bronze velvet drapes that enclose the cocktail bar.
One menu highlight is an elevated twist on the classic NYC hot dog. Dubbed the Silver Service NYC Dog ($20), the ode to NYC features a wagyu beef hot dog with shishito, pickles, cherry tomatoes, gochujang aioli and crispy shallots served on a pretzel bun.
The menu also features more traditional items like Rainbow Trout ($38) and a Prime NY Strip ($55). Sides like Pecorino Truffle Fries ($14) and Organic Farro with Spinach ($12) round out the food program created by executive Chef Joshua Vazquez, whose resume includes stints at Hawksmoor, Casa Cipriana and Asiate.
The cocktail menu created by Matija Rajak, formerly the lead bartender at Columbus Circle’s Ascent Lounge, includes innovative takes on classics such as the Smoked Old Fashioned ($26) which stars pistachio infused Angels Envy bourbon and maple syrup, and The Allure ($24): a unique combination of saffron-infused gin and prosecco.
The space just inside the lobby of the Hotel Belleclaire comes courtesy of Carrie and Brian Packin, owners of City Nights Hospitality (Ascent Lounge at the Shops at Columbus Circle and 48 Lounge at Rockefeller Center). Allure is open seven days a week and will begin offering brunch this weekend. For more information, visit their website or Instagram.