Shake Shack to Open Columbus Circle Restaurant

Shake Shack is coming to Columbus Circle. The popular burger and shakes eatery will soon open its newest New York City restaurant on the third floor at The Shops at Columbus Circle, across from Central Park. It will join the busy outpost on Columbus Avenue and 77th Street and the location at 2957 Broadway (at 116th Street).

The Lincoln Square Business Improvement District announced the upcoming opening on its Instagram page this week while also noting that a new Capital One Cafe – “a welcoming space where banking meets living,” according to Capital One will be opening nearby.

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“New signs point to Lincoln Square being a neighborhood on the rise,” the BID stated, adding that Shake Shack was in the midst of hiring employees for the restaurant. The “average” hourly rate for entry-level employees, according to the Shake Shack website, is $16, including tips.

The new location will offer the same eat-in or take-out menu that regular customers have come to know, including Angus beef burgers handed over in paper sleeves, their signature crinkle cut fries, thick frothy milkshakes and concretes, which are frozen custard desserts with toppings. Vegetarian diners can also order the ‘Shroom burger,’ made with Portobello mushrooms and Muenster cheese.

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Started by celebrity chef Danny Meyer in 2004, the first Shake Shack was a kiosk-style eatery opened in Madison Square Park where it still stands today, often with long lines stretching into the park as hungry customers make their way to the ordering window. There are now hundreds of Shake Shack restaurants throughout the world, including in Europe, Asia, the Middle East and in dozens of U.S. states. There are about 20 locations, and counting, in New York City. Shake Shack wasn’t designed to be chain, according to a story in Investopedia. It sprung from an effort by the city to revitalize the Madison Square Park area. Despite its huge success since then, and its far-flung locations, Shake Shack’s business model reportedly prioritizes blending in with local communities where each restaurant is designed with its neighborhood in mind. The chain describes itself as a “modern day roadside burger stand.”

The chain is also opening a new restaurant in Sunnyside, Queens later this year.


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