To celebrate “National Mustard Day”, which is Saturday, August 3rd, French’s has teamed up with Coolhaus to create a mustard flavored ice cream, which you can try today..
For Upper West Siders, the closest truck will be on the northwest corner of 57th and Eighth Avenue. They’ll also have a truck on 49th between Fifth and Sixth Avenues. And tomorrow, they’ll be in Dumbo and Madison Square Park.
Here’s how it’s made …
It doesn’t look too good at all. But it’s quite a strong marketing play. It’s been all over the airwaves this morning. The cast of NY1 just sampled the ice cream, and while they were polite, they clearly didn’t enjoy it.
If you want to dig deeper into this lunacy, click here.