A Blockbuster in the Making: Upper West Side Cinema Center Buys Former Metro Theater

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A crowd gathered outside the Metro Theater on a drizzly Sunday morning, April 6. While a movie hasn’t screened inside the building—whose landmarked façade is currently marked by a single graffiti tag—in 20 years, hope was in the air that one soon would. That optimism was fueled by $3.5 million in discretionary fund grants from Governor Kathy Hochul, $500,000 from the State Senate secured by Brad Hoylman-Sigal, more than 400 donations from locals, and support from the Steven Spielberg and Klingenstein-Martell foundations—all of which paved the way for the nonprofit Upper West Side Cinema Center to purchase the building for $6.9 million on Friday.

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“The Upper West Side lost not only a theater, but a gathering place where stories were shared, perspectives broadened, and neighbors connected through the universal language of film in a world increasingly defined by digital isolation and societal fragmentation,” said Ira Deutchman, president of the Upper West Side Cinema Center and an independent film producer. Because of the governor’s support, the January 10 deadline to purchase the building was extended. Still, Deutchman called it a “misnomer” to say the building was theirs, adding, “Because, really, the building is yours,” as he credited taxpayers for putting wind in the sails for the next phase of funding: building out the gutted interior and restoring the art deco façade at 2626 Broadway near West 99th Street. Deutchman also thanked Assemblyman Micah Lasher, who helped secure the millions from the governor.

A crowd gathered to learn about the Upper West Side Cinema Center’s plans for the historic venue.

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The Metro Theater originally opened as the Midtown Theater in 1933, primarily screening first-run films from major studios. By the 1940s, it began a long pattern of changing ownership, and by the 1970s, it was showing pornographic films—a trend that continued into the early 1980s. It was then purchased by Dan Talbot, who invested $300,000 in renovations and shifted the programming to foreign films. The venue continued to change hands over the years, with various strategies and renovations attempted, until the neon lights went out on Broadway in 2005.

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“For far too long, the beloved Metro Theater has sat empty—waiting for leaders with the courage and conviction to bring it back to life,” said Governor Kathy Hochul in a news release sent to ILTUWS. “The Upper West Side community deserves another world-class venue for cinema and art, and that’s why I was proud to step in and allocate $3.5 million to make the new Metro Theater a reality.”

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In July, the Upper West Side Cinema Center came with star power locked and loaded, announcing its bid to buy the building. Martin Scorsese, Ethan Hawke, John Turturro, Mary Harron, Bob Balaban, and Griffin Dunne were named to the group’s advisory board, with Upper Wester Tim Blake Nelson joining shortly thereafter.

“Our universities are under attack, the White House is trying to get its way with law firms, with all our institutions. We have to fight back for freedom of expression,” said Congressman Jerry Nadler at the podium on Sunday, under rusty art deco tiles and support beams that were put in place to prevent the marquee from potentially falling. Nadler added that he saw part of that fight during the ‘Hands Off’ rally against President Donald Trump the day before. “We have to fight back to make sure this country doesn’t go down the road to fascism, which the White House wants, and some others want, too. But we’re fighting back.” Nadler, who received cheers from the gallery of onlookers, noted, “Cultural events like this are part of fighting back.”

Senator Brad Hoylman proclaimed, “I often hear about sequels that aren’t quite as good as the original,” quipping that Steven Spielberg never made a bad one. He compared the hopeful reopening of The Metro to a Godfather Part II-caliber moment in history—arguably the greatest sequel ever, and an even rarer case where the follow-up was better than the original.

Several attempts were made over the years to revive the space, including an Alamo DraftHouse that came and went, as well as a Planet Fitness plan that wasn’t financially viable. Development options were tricky due to a previous owner, Albert Bialek, who sold the air rights above the venue.

“But this is sort of the trouble— all these super tall buildings going up for luxury housing, and regular businesses have been driven out of business left and right,” said Kevin Baker, a nearby resident and book author, who told us he remembers coming to the Metro Theater when it showed the 1953 classic Roman Holiday in 1984. “There were so many great businesses—Oppenheimer’s, this little butcher shop, Lenny’s Bagels down there—they’ve been driven out by the landlords, and they never reopen. The spaces sit vacant for years. Something needs to be done.”

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It will take another $15 to $25 million to properly build the planned five-screen theater, lobby lounge, and public café. There will be an educational school component, though further details were not provided. When the question-and-answer portion of the press conference began, the first question was, almost predictably, “How long will this take?” Deutchman said he’d heard it could take anywhere from two and a half years to twenty years, but he was confident that, with the money already raised—$7 million in under five months—this would not be a long, drawn-out process. “To the extent that everybody says it’s going to take five years, ten years, whatever, I’m just not going to let it happen.”

ILTUWS asked the final question of the event, inquiring whether Deutchman had given any thought to the first film he would screen when the theater eventually opens. Senator Hoylman called out “Godfather II” from the back as Deutchman smiled, then paused for a brief moment. “I have a dream for what I’d like to see be our first week, which is to do an Upper West Side Film Festival.”

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