“Come over” was the message Brooklyn Fare’s owner, Moe Issa, wanted to share with the neighborhood on Wednesday morning, as he gave us a sneak peak of the family-operated supermarket’s new space at 75 West End Avenue at 62nd Street.
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Brooklyn Fare soft-opened on Thursday morning; beginning Friday, the store will be open daily from 7am-10pm.
The first thing that stood out to me as I toured Brooklyn Fare was that it felt ‘bigger’ than its predecessor, Western Beef, which closed at the end of last year. Brandon Issa, Supervisor of Operations and son of owner Moe, told us they did a complete tear down of the previous space and changed the layout to allow for a more seamless shopping experience. One major change was moving the checkout registers from the front windows on 62nd Street to the wall closer to West End.
With five dedicated checkout counters and four self-service kiosks, Issa told us that nobody will ever have to wait more than 10 minutes to check out. Checkout will also be 1 dedicated line for all registers to keep things as fluid as possible.
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Upper West Siders will also notice a vast selection of offerings from fresh fish and sushi to a fully operational deli that will be serving breakfast. Moe recommended the pancakes and told us they do a good bacon, egg and cheese. Produce, meat, a huge freezer section and lots of dessert options including Junior’s Cheesecake are available to enjoy.
This location marks the fourth Brooklyn Fare. The first location opened in 2009 at 200 Schermerhorn Street in Downtown Brooklyn, and it’s since expanded with locations in the West Village and Hudson Yards. A fifth Brooklyn Fare is expected to open mid-2022 at One Manhattan Square on the Lower East Side.
To learn more about the company, visit www.brooklynfare.com.
Brooklyn Fare is a nice store, if some times a bit pricey.
And there’s a good big independent market on the same side of Amsterdam just a block or 2 to the north.
10 minutes in line to check out is the new bogie?!? Gee, thanks Trader Joe’s and Whole Foods.
Really disappointed by our local politicians once again…they claimed they fought to secure a low cost supermarket in the area…totally untrue…I stopped in yesterday and some prices were higher than Jubiliee…not cool…
Local pols are ALL NOT COOL!
I know honesty when I see it!
I know decency when I see it.
I know community support when I see it.
I know SELF-SERVING when I see it.
And I see IT!
When will we get a supermarket in the real UWS ? I live on 80th St. It is a deserted wasteland
I’ve been visiting Brooklyn Fare Supermarket since they opened. I must say of course price is high but so is rent, and gasoline we can’t try to change things but we can try to make it work for ourselves and stop mixing political parties with their empty promises to the city community unless they helping the owners to help the community to survive the challenges we face with all inflation especially food so we can buy the food we can afford but let’s be realistic if the supermarket can’t afford the rent how can they accommodate the community with low prices to match a nearby supermarket which one is it I visited all and if you rather take a cab you still spending about the same or more but if no one purchase food saying is to expensive then either way you causing Brooklyn Fare to eventually go out of business because if customers can’t afford to buy food there due to prices that can enable to compare to the independent supermarket 2 blocks away then it is what it is. People need to understand times have changed, stop complaining having to spend a lot on food but they don’t seem to complain to buy a bottle of alcohol beverages, a pack of cigarettes or spend money on fast food restaurants then a good home made meal. I would avoid any unnecessary expenses and focus on important matters like food, rent, health and transportation. God bless us all.