Amorino Opens New UWS Location

amorino 44 w 63

Ariana Geller / Lincoln Square BID

The neighborhood just got a little sweeter.

Amorino, the French international chain of gelato shopshas opened up a new location at 44 West 63rd street (between Broadway and Columbus Avenue).

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The shop can be found right between the Empire Hotel and the site of the former Ed’s chowder house.

Amorino locations feature a wide variety of flavors including Amarena, Stracciatella, and Blueberry Cheesecake – alongside their takes on more traditional options like Chocolate Amorino, Vanilla from Madagascar, and Pistachio from Mawardi. For the non-gelato inclined, they also have a number of other sweets including Italian pastries, chocolates and macarons.

Founded in Paris in 2002, Amorino has since expanded across the globe, with locations from London to Mexico City to Dubai. Their reach extends deep into the states as well, with shops in cities including Boston, San Francisco and Houston.

This isn’t Amorino’s first foray into NYC either. The company has three other gelato shops in the city: one in the Village, one in Times Square, and another one right here on the Upper West Side at 414 Amsterdam Avenue (between 79th and 80th streets).

With only a few days in business, the new Amorino has yet to leave an impression significant enough to make one of our best-of lists, but it’s certainly a welcome addition to the neighborhood after the closure of Blue Marble Ice Cream earlier this year.

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The shop opened a few days ago, though it isn’t yet operating for Amorino’s full hours of 11 a.m.-11 p.m. When we went to visit on Wednesday afternoon there was a ‘closed for training’ sign on the door. However, an employee assured us they had been open earlier in the day and would reopen again later.


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