The Blue Marble Ice Cream at 2578 Broadway (97th Street) will be closing for good on October 22.
This is the second outpost of the Brooklyn-based ice cream shop to close its doors in recent months; the location at 2058 Broadway (between 70th and 71st streets) shut down back in July, having opened just over a year earlier.
This leaves just the original shop, located at 186 Underhill Avenue in Prospect Heights, as the last bastion of Blue Marble for super fans who want to make the trek.
Many might expect this to be another story of a local shop forced out by rising rents – or of a business owner tired of fending off thieves (as we wrote about a string of robberies at this location in late 2021). However, Blue Marble founder Jennie Dundas told us the closure was actually due the success of their wholesale business, which they originally launched back in 2011.
Here’s a statement she provided us with:
As NYC’s only mission-driven, organic, woman-owned and B-Corp certified ice cream company, we are indebted to our devoted customers who recognize the added value we bring to all we do. Since 2007, we have been a bona fide pioneer in our field, and we remain as committed as ever to the values and passions that drive us. With this in mind, in 2024 we will be turning our focus toward our flourishing wholesale business. This shift will enable us to comfortably manage the ever-changing industry dynamics and bring our delicious ice cream into even more homes and freezers across NYC and beyond. If you don’t see Blue Marble on a menu or freezer shelf, request us! We thank our friends and neighbors for the many beautiful years they’ve shared with us at our scoops shops in Prospect Heights and the Upper West Side. Follow us on Instagram @bluemarblebk for news and specials as we make this exciting transition in the coming weeks and months.
In the meantime, the UWS store will remain open until October 22 and Dundas tells us she’ll be running a variety of specials. “We love the neighborhood and all our UWS customers!” she added.
The Brooklyn location remains open for now but will likely close sometime next year.