Buttercup Bake Shop Returning to Upper West Side!

Buttercup Bake Shop 166 West 72nd Street

An old favorite plans its return.

In July of 1996, Jennifer Appel was working at the original Magnolia Bakery in the West Village. Three years later, in August ’99, she began blazing her own trail with the opening of Buttercup Bake Shop at 973 Second Ave. in Midtown East. She sold the business in 2014 to two investors, who, in turn, sold the treat shop to Hazem and Kareem Elgohary in 2017.


Now, the Elgohary’s are preparing to open the fifth Buttercup Bake Shop at 166 West 72nd Street, between Columbus and Amsterdam avenues — right across the street from the original UWS shop, which was located at 141 West 72nd Street.

The new space — previously home to My Pie — is on the small side at just 380 square feet. “Wish the space was larger but we have a little surprise concept going on,” the owners tell us.

READ MORE: The Scoop on a New Ice Cream Shop

They’re aiming to open in 2 months, but the build-out could take up to 3.

Like Magnolia, Buttercup Bake Shop is known for its buttercream cupcakes, with varieties like chocolate chip cookie dough, red velvet and dark chocolate with peanut butter. Then, there’s the wildly enticing buko pandan, which the bakery’s website describes as “Filipino young coconut and buko pandam flavor, vanilla infused coconut frosting.” We’re definitely sampling that first when they open. Gluten-free cupcakes are also available, and Buttercup is Certified Kosher by the International Kosher Council.

Buttercup Bake Shop Upper West Side

The Hummingbird: bananas, pineapple, pecans and cinnamon topped with cream cheese frosting

Dark Chocolate Espresso Cupcake

Espresso Shot: Dark chocolate cake with a Nescafe espresso coffee buttercream


Buttercup Bake Shop also serves a whole slew of cakes, bars, cookies, puddings, pies and more.

Buttercup Bake Shop pudding

A variety of Buttercup Bake Shop puddings

The Campfire Bar

The Campfire Bar

According to the New York Business Journal, this will be the first Buttercup Bake Shop to offer deep-fried cupcakes.

READ MORE: Jacob’s Pickles & Magnolia Bakery Collaborate to Deliver Unprecedented Culinary Extravagance to Upper West Side


To our delight, the Upper West Side has seen a spike in bake shops as of late. In April 2021, the owners of now-shuttered Pain D’Epice opened Epices Bakery at 104 West 70th Street, between Columbus and Broadway. It’s since become a go-to destination for French-style fresh baguettes, tarts, pain au chocolat and butter cookies.

Then, there’s William Greenberg, the Upper East Side institution beloved for its black and white cookies, which plans on opening a location at 285 Amsterdam Ave. between 73rd and 74th streets this July.

Janie’s “Life Changing Baked Goods,” home of the pie crust cookie, opened its first physical store in August 2021 at 212 West 80th Street between Broadway and Amsterdam. Janie’s has since been featured on Good Morning America for her unique sweet treats.

Oprah’s favorite, Maman, has also opened two UWS locations since October 2021 — and Chip City Cookies is coming soon, too.

We’ll provide an update once we learn more about Buttercup Bake Shop’s upcoming spot! Learn more at buttercupbakeshop.com.

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  1. Ian Alterman June 23, 2022

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