“This is not a drill,” reads one of the window signs at Laytner’s Linen & Home, an Upper West Side fixture since 1961. But this is also not the first time Laytner’s ownership has announced an impending store closure to the public.
When we shared an image of the new signage on Instagram, there was quite a bit of doubt.
“They’re legends for saying they’ve been going out of business for the past 20 years,” wrote @danizoldan, owner of Stand Up New York.
“They’ve had more final curtain calls than the rolling stones have had farewell tours,” wrote comic @petestegemeyer.
“I’m starting to think this is marketing strategy to call attention and make them sell more,” wrote another user with a private profile. “I’ve been living in the neighborhood for almost 20 years and every year I see them saying they are going out of business.”
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“Interesting, and perhaps gratifying, that so many folks don’t believe our family is closing Laytner’s Linen & Home,” Mel Laytner wrote to ILTUWS. “Truth is, we did think we were closing our doors in 2018. Why we didn’t is complicated.” Mel shared a post about the closing on Facebook.
A store associate also told us September 30 would be Laytner’s last day. So, if you think there’s a chance this might actually be the case — and you’re in need of linens and things — maybe go “stock up forever,” as another sign suggests.