We first announced Levain Bakery’s plans for national expansion back in August 2019. Now, it’s been announced by Bloomberg that starting in September, the cookies will be available in supermarket freezer sections!
According to Bloomberg, the cookies will first be sold at Texas-based Central Market while Levain Bakery negotiates a national rollout.
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It’s worth noting that these are not quite as giant as the cookies you’ve gotten from Levain Bakery’s UWS store at 167 West 74th Street (or 351 Amsterdam). According to the bakery’s website, these weigh in at a whopping 6 ounces.
photo by @fooditudeyou
And if you’re pessimistic about frozen cookies delivering the Levain freshness you’ve grown accustomed to, Levain’s Chief Marketing Officer, Rachel Porges, told Bloomberg that “Frozen provides the most consistent and salient experience,” adding that they “have yet to find a shelf-stable process that could deliver that for our cookie.”
We’ll be stalking Levain’s owners for updates on when our supermarkets will carry their frozen cookies!
This made me SO happy until…
I love love love Levain: crispy on the outside, gooey on the inside. The idea of having them easy to make and ready to go across the country is wonderful… I was excited. But then I discovered that these cookies will be only 2 oz. What’s the POINT?!?!? The magic is the transition between the textures achieved by cooking the outside fast and the inside slow. That can’t happen if the cookies are smaller….