Mike is a native Upper West Sider. He's lived in the Lincoln Center area,
Morningside Heights, and pretty much everywhere in between. You can frequently find him eating through the many great restaurants of the Upper West Side or awkwardly taking photos with his iPhone.
Following his success of turning iLovetheUpperWestSide.com into a household name, he decided to expand his digital empire by launching EastSideFeed.com, an Upper East Side news publication.
In 2023, Mike launched viral news and entertainment website floggled.com.