New Balance – the Boston-based footwear and apparel brand with international acclaim – is opening a store at 210 Columbus Avenue between 69th and 70th streets. The site was formerly home to women’s clothing and accessories shop, Intermix, which closed at the beginning of 2023.
New Balance’s forthcoming opening will mark the sneaker brand’s third store in New York City. Currently, they have locations on the Upper East Side and in the Flatiron District.
In March, Esquire named the 10 Best New Balance Shoes Of all Time. Our personal favorite is the 993 and they appear to agree, saying “The New Balance 993 might be one of our favorite walking sneakers of all time. It’s also one you can still feel good about your ‘fit in. One of our editors not only confirmed and approved the underfoot support, but also gave a shoutout to the pillowy tongue, which doesn’t rub or irritate your foot on the move.”
The Today Show broke down their favorite New Balances for women in January. At the top of their list is the 574 V2 Evergreen Sneaker. “The shoe is highly durable, it’s highly flexible, it’s lightweight, extremely comfortable, [has a] superior arch, has soft shock-absorbing cushioning on the footbed to relieve pain and it has a cool vintage-y classic old school look but is still modern.”
New Balance claims to be the only major shoe company to assemble their kicks in the United States. Per their website, New Balances assembles “more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales.” New Balance has five facilities in Maine and Massachusetts where sneakers are assembled.
However, not all New Balance shoes are made in the USA. They’ve come under fire for misleading ‘Made in USA’ labeling numerous times over the years. In 2014, the Wall Street Journal uncovered only about 70% of New Balance shoes reflected domestic labor and content. The New Balance website now reflects that statistic. The latest lawsuit, filed in 2021 is still ongoing.
This opening was first reported by Commercial Observer.