Bookworms, rejoice! Beloved Manhattan bookstore Shakespeare & Co. is opening at 2736 Broadway at West 105th Street. This will be the store’s third NYC location and second Upper West Side spot.
The original UWS location on West 81st Street closed in 1996, and in 2018, they opened the store at 2020 Broadway between 69th and 70th streets.
ILTUWS spoke to the owner, Dane Neller, to get the skinny on the new shop. As he puts it, “This will be your classic independent bookstore.”
Neller chose to open another store on the Upper West Side because the area has a “great book market with good readers who know the brand.” Not to mention, this store has close proximity to the Columbia area, which he hopes will be a draw to both students and faculty.
It also doesn’t hurt that as a corner space, Shakespeare & Co. will have prominent frontage on both 105th Street and Broadway, and will be far enough away from its other UWS location to not cannibalize their sales.
Unlike its other two locations, the 105th Street store will not have a cafe. Neller notes, “There are so many great bakeries and coffee shops in the immediate neighborhood that I felt no need to do that.”
Another Shakespeare & Co. staple that will be missing is its iconic self-publishing espresso book machine. However, aspiring authors can still self-publish at their other sites.
The team is currently putting the finishing touches on the store, and Neller aims to open sometime in March.
The store’s previous tenant at 2736 Broadway was Steps New York.