Sherry Herring, which opened at 245 West 72nd Street between Broadway and West End Avenue in September 2021 – a few months before its shipment of herring actually arrived – has announced the end of its run.
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“We appreciate your support and the memories we’ve created together,” wrote the fish sandwich shop on Instagram. “Although we won’t be at this location anymore, we’re excited for new culinary adventures. Stay connected for updates on our future plans. Thank you for being part of our journey at Sherry Herring.” The message was headlined with, “See you soon, New York.”
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About a month ago, the restaurant told website Yeah That’s Kosher that they were expecting to close by September. In the same article, the publication announced that Sherry Herring had just lost its kosher certification.
Sherry Ansky opened the original Sherry Herring at a farmer’s market in Tel Aviv, Israel in 2011. Her daughter, Michal, founded the farmer’s market and gave her mom a stall, according to Gothamist.
The Upper West Side location was the second to open and became quickly popular for its sandwiches with herring, salmon, tuna and more. Earlier this year, Sherry Herring also launched an evening tapas menu to attract new crowds.
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While the closing does seem sudden – they actually posted on Instagram that they were looking for new hires on March 5 – it turns out the founders back in Israel were simply looking for faster growth.
The Sherry Herring family is working on expanded concepts for a potential return to New York, while Chef Valentino Kaplun is working on a new concept that will feature vegan and seafood dishes.
Tried it once and the bread was so hard that it tore up the roof of my mouth where it hurt for a week.
LOL
over hyped, underwhelming, overpriced. Bye.
I gotta say if it was that hard that it tore up the roof of your mouth, there’s a good chance the bread was stale and that’s why it was so hard. Well-baked, crusty bread shouldn’t cause injury anywhere. Hope the fish salad wasn’t “off” as well.
well I thought it was great, prices were fine and sandwiches were terrific.
Great bread.
you folks must want Wonder Bread sandwiches
Couldn’t care less about that place. Never went in. Adios
So why are you even writing here if you have nothing to say??
Spent $25 on small containers of a couple of varieties of herring – one was inedible, the other was barely edible after rinsing off copiously salted seasoning. Ended up throwing away more than half when I realized that under the nasty adornment was unpleasantly fishy tasting herring. Bye is an understatement
The closing was no surprise. The herring was overpriced and the quality could not come close to other places such as Russ and Daughters.
I was a huge fan of this place. It was on the pricey side but they had the best sandwiches I’ve ever eaten and I would go there every day when I was in town.
Super sad that they closed.