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Upper West Side furbabies will be dining in style soon, with a new outpost of JustFoodForDogs bringing them “human-quality” meals. The store is slated to open by early June at 2025 Broadway, at 70th Street (formerly occupied by HSBC).
JustFoodForDogs, an Irvine, Calif.-based company, creates meals using USDA-certified “human quality ingredients” that are nutritionally balanced for canines—meals such as venison and squash, lamb and brown rice, and beef and russet potato—as well as customized therapeutic meals for dogs with health conditions.
It operates open-to-the-public retail kitchens aimed at demonstrating the transparency of its operations, where one can see “trained chefs” preparing fresh meals for pups. In 2019, the company opened its first East Coast kitchen, in Petco’s flagship store at Union Square. The company also does home delivery and sells frozen and shelf-stable food, as well as supplement blends, at Petcos and vets’ offices.
Fueled by venture capital, the company has been on an expansion binge in recent years, opening hundreds of locations around the country, and two years ago, a senior executive from Nestle and Starbucks was installed at the helm.
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JustFoodForDogs was founded in 2010 by Shawn Buckley, who worked with veterinarian and former professor of clinical canine nutrition Oscar Chavez to develop the premium pet food blends.
In a press release, JustFoodForDogs said it “offers the only [dog] food on the market proven healthy by two independent universities, who conducted year-long feeding trials proving their recipes boost the immune system of dogs in a healthy way.”
A sales representative at the Union Square location says that for a 30-pound dog, a six-day supply of the chicken-and-white rice blend costs about $32.
The company is aiming to open the store at the end of May, but early June might be more accurate, given the challenges with the country’s supply chain, says Richard Wold, senior vice president of retail operations and development. He tells us, “We’re very excited to move into the neighborhood. [The store will be] similar to our free-standing kitchen locations in Chicago, Southern California, Seattle, and Northern California. We’ll have fresh meals cooked daily, options for cats and dogs, and our nutritional consultants ready to assist and allow us to focus on the best interest of your pet.” He touts the “trial-tested science and whole-food, human-grade perspective.”