The Vitamin Peddler Must Vacate by End of Month

  Last modified on January 6th, 2022

The Vitamin Peddler will soon have to vacate its location at 364 Amsterdam Avenue, between 77th and 78th streets.

vitamin peddler store moving

ILTUWS spoke with owner David Endo to discuss the sign in the store window which reads “Store Moving 1/31/2022.” Endo told us he’s been working on running consecutive 3-month leases over the course of the last two years, so he saw this day coming. He went on to tell us that the Vitamin Peddler does not have a new location to move to yet, so the Upper West Side may soon be without one of its cherished small businesses.


David Endo was a former employee at Health Nuts at 2141 Broadway, which ended up closing over a large rent increase years ago. Upper West Sider Lesley Heller told us how he “was encouraged by his many loyal customers who depended on his honest, knowledgeable advice, to open his own shop.” She went on to express how “We are all heartbroken that we might lose this exceptional health resource, and hope he can find an affordable new location on the UWS asap.”

If Yelp is any indicator of quality, The Vitamin Peddler has a 5-star rating, boasting perfect scores from 42 of its 44 reviews. James D. was the first to write, “I looked all over the West Side (at least five stores on the Upper West Side) for a specific homeopathic remedy and no one had it. I called David at The Vitamin Peddler and he said that they did indeed have it.”

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Diane B. wrote, “This shop is one of the reasons I still love living on the UWS. David is knowledgeable and has helped me by recommending many remedies. I’ve made a decision to buy all of my vitamins here instead of Amazon because of his honesty & expertise. Sure, it’s annoying to have to wait sometimes when he is talking to someone else — but instead of writing a bad review like Mr. Lone One Star, I walk out of the store and come back later, with gratitude that places like this still exist in our crazy world. The time David takes with his customers is what makes him special.” These types of glowing reviews come one after another.

Endo asked us to come back next week as he was busy helping his customers. We hope there’s a good landlord with a heart out there who cares about quality small business and can help David, The Vitamin Peddler, find a new home.

We’ll keep you posted.

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