Wolfnights®, a gourmet wrap eatery with downtown locations on Bleecker and Rivington Streets, will be opening a new shop at 2675 Broadway (between 101st and 102nd Streets) on Thursday, June 10. This space – which will have 8 indoor and 8 outdoor seats – was formerly home to Xi’an Famous Foods, which closed last year. Wolfnights® has also signed a fourth lease for a space at 40 West 55th Street (which will open in August).
“Wolfnights is obsessed with providing the Ideal Bite®. We make sure that each bite contains salty, sweet, sour, crunchy, and chewy elements, by using unique house-made ingredients to create consistent, one-of-a-kind wraps,” a description on the wrap spot’s website reads.
A few of the wraps:
DIRE WOLF: Fried chicken wrapped in a ginger dough with lamb bacon, melted cheddar, green papaya slaw, spicy pickled shipka peppers and Wolf Ketchup®.
MORE: NEW + SOON TO OPEN ON THE UWS
THE BEAST: Grilled steak wrapped in a turmeric dough with BBQ crunch, blue cheese, marinated green olives, cilantro and red chili mayo.
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GHOST: Quinoa and sunflower seed wrapped in whole wheat dough with grilled portobello, shallot, edamame, scallion, zatar and citrus sumac vinaigrette. Filled with mixed greens
Any Wolfnights® wrap can also be served as a bowl, and most can be made gluten-free and keto-friendly. They also serve desserts and sides, like these Wolf Attack® Tater Tots – topped with sloppy joe, grilled onions, melted cheddar cheese and jalapeños.
Wolfnights® was founded in 2011 by Itai Afek, who is aiming to open more than 500 new locations across the country in the next 10 years. Learn more at www.wolfnightsusa.com.
This is obviously sponsored content, with all the ®’s all over the place. You should say so.
You are the investigative journalist we need, any, deserve!
It’s not sponsored content. Sponsored content is labeled. If they have a registration mark, why go out of my way not to include it when referencing them?
You did it every. single. time. you mentioned the place. Not to mention Ideal Bite® and Wolf Ketchup®. And ending with plugging their site? I’ll take your word for it that it’s not sponsored content, but it sure reads like it is.
I’m not an attorney, but when someone places a registration mark on their website, the safe thing to do is use it when referencing them. In terms of plugging the website, if you want to look through our food & drink archives, you will notice every single article about a new restaurant or bar includes their website (unless they don’t have one). This is standard practice, and it also makes it easy for any reader who wishes to learn more about them.
OK, I’ll stand down. I think including the registration mark is unnecessary, but no biggie. Didn’t mean to sound hypercritical, and thanks for the work on this site in general.
It would be more helpful if these reviews came out when the restaurant/bakery/place to eat or drink is actually open. By the time they open, I’ve forgotten about them. When the articles are posted, I’ve tried to call or order but of course that’s not possible.